Wednesday, June 13, 2012
East 86th Street Association, local lawmakers, and perhaps a visit or two from the city, Dunkin Donuts has toned down the excessive signage at the new location on Lexington Ave between 84th and 85th. Gone are all the toppings! No Flag, no sign on the side of the building, no plastic pennants, no sidewalk sign, and no sign dangling from the building. Heck, even Dunkie, the donut mascot has split town. I have to say it is an improvement, and the new establishment doesn't seem to be hurting for business. Apparently, the outrage over overzealous signs doesn't begin and end at Dunkin. Locals have been simmering over various banners around the neighborhood at such retailers as Brookstone and Best Buy to name a couple.