Thursday, April 10, 2014

Clocking In At Union Square, A Clock Face Over Pie Face!

Clock face over Pie Face (A. Fine)

Clock face (A. Fine)
I was surprised to see this 10' clock suddenly sprout at the corner of 13th and Fourth Avenue, a block from Union Square. There are new terraces that were recently added to 127 Fourth Avenue over the past year, but the clock, who would have expected that? A clock face over Pie Face! It appears to be part of the re-branding of Pan Am Equities' 4000 unit apartment portfolio by Mirador Properties, which is now in charge of marketing and leasing. Mirador is overseeing the upscaling the properties with Restoration Hardware fixtures, high end appliances, and sleek lobbies. It is being branded as "True North", dedicated to combining "Old New York design" with "modern technology and amenities". Ok, whatever. But, I can say that I do like the clock, and thanks, it sure is more attractive than the 15 digit "Metronome" around the corner at 14th Street!

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