Wednesday, October 15, 2008

East 70's Report: Mighty Isis Rising! 255 East 74th Looks Done


"The Isis" Rises


255 East 74th, Impressive!

A little update on development in the East 70's:

The Isis, the Alchemy Properties boutique condo project is off the ground. The condo, which is billed as a boutique condo with "family sized" apartments is above the ground!

255 East 74th Street looks just about done. This building was an absolute sleeper. Nobody talked about it very much and it turns out they didn't need much press in selling units that range all the way up to $4000/ft., not too shabby for Second Avenue! The building is well over 90% sold. If there was an award for best execution and success of sales, marketing, and getting the price point, this building clearly ranks at the top of the heap. Kudos to World Wide Group. A job very well done.

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