LIC Update: Pepsi Sign Takes Shape

The Pepsi Sign is almost back in LIC. Well, partially. Right now it spells "PEIC". I did a Google search to see if such a word exists, and the first thing that came up was Petroleum Equipment Industries Company from Iran. There is double irony there.
The spot from which I took the picture was also in the news recently. At that spot boxes of illegally dumped household goods is still spilling into the streets- books, videotapes, and some real interesting papers- Madoff statements. For more on that: Paper Chase (The New Yorker)